Rob Toledo's Blog


Every year in Seattle, as the sun starts to come out for a few moments each week, and temperatures begin to trickle upwards slowly enough to just not notice it, everyone starts to get really excited about the baseball season. This is the year The Mariners are *totally* going to make the playoffs, right? I mean, they have to at this point?

Until the 2013 Seahawks won the Super Bowl in superb fashion, Seattle sports ranked as one of the most depressing cities in the world. Don’t worry, the following year, our NFL season fell right back into form. At least it’s easier than ever to stream NFL games online, right?

This upcoming Mariners season has been the first I’ve seen in the past few years where no everyone is predicting that we’re a shoe-in for the World Series.

Regardless, I think we’re all holding out for some positive signs this year. Last season was close, certainly, and it seems likely we’ll make a good run this year, but it doesn’t seem like anyone is holding their breath. Watch your favorite MLB team online here.

Go Mariners!



I felt physically sick.

Getting out of the house for a walk with my dog, I just had to turn off the TV. There was a feeling in the pit of my stomach that, despite my complete inability to even process the possibility, this was going to happen.

The whole walk had my mind racing, and no matter what I tried to distract myself with, I just could not let what I was witnessing go. I have been practicing mindfulness the past few months, and my ability to control racing thoughts has drastically improved, but not tonight. There was nothing I could do to avoid the fear, resentment, anger, hopelessness, and sheer confusion I was feeling. This cocktail of emotion was far too much for even the most meditative practices.

It was a beautiful night, and I tried to enjoy the moon shining bright in the sky, but even with these brief moments of peace, I just felt so anxious. It was unrelenting.

When I got back to the house, I peeked at the TV like a child might uncover their face ever so slightly during a scary movie only to quickly close their eyes again to avoid the fear. It was clear that, despite a flickering of hope that maybe, just maybe, I had been imagining things the hour previous, this disaster was in fact reality.

As I sat that evening, my mind tried to remain empathetic. We’re all fighting our own battles, and this strong support for the new president is coming from somewhere. These dark corners exist as a reminder that people are hurt, feel left behind, ignored, disenfranchised, and want drastic change.

We could argue about how supporting this candidate is not the answer, that he’s fraudulent, xenophobic, a misogynist, etc., but this might be wasted thought.

Instead perhaps, maybe there’s potential progress with the opportunities at hand, even if the roadblock seems impassable.

I prayed for peace and understanding last night, and after a few restless hours of sleep, I woke up this morning with a glimmer of hope and a strange sense of motivation. Perhaps this drastic shake up *is* what we need, if only to help create more support for the underserved and unrepresented. It’s a strange mix of emotion, but I feel incentivized by this situation as an opportunity. If things had gone another way, it would have been easier to remain complacent; perhaps a sense of “oh, someone else is on top of it, I can kick back and mind my own business.”

But that’s just clearly not the case today. We need to work even harder to represent those who feel so desperate and left behind. There hasn’t been a more important time in our country to check in on this, and we should all feel an extra sense of urgency to do so. We’re going to have to work so hard to prevent a slide backwards; we’ve come too far as a country in so many ways to let that happen.

It’s easy to get cynical about these things, there’s a part of me that tries really hard to protect myself with this defense mechanism. But instead I want to turn to hope, finding the opportunity here. It’s a big one.


I hear it a lot, that the world doesn’t need another food delivery service or ride sharing app.

But despite this general stance being commonplace, these businesses keep popping up, and VC money keeps finding its way into the bank accounts of these seemingly doomed ideas.

The cynicism is not without merit, certainly. Most of these companies will probably fail after they struggle to find profits. Some of the biggest names in the industry continue to bleed money, even at scale.

But maybe it’s best to think of this from a different perspective.

The other day, a friend said to me, with a hint of sarcasm, “what a world we live in, where I can order pie on my phone and it’s delivered in under an hour.” The thought suddenly hit me, that maybe it’s best to just enjoy this VC-subsidized services economy while it lasts instead of being so cynical about it.

We’re living in a time where it’s possible to get dinner delivered to your door for FREE, a world where the two major ride sharing services offer discount codes for rides at a cost just a bit more than bus fare, and we can get just about anything, including alcohol, a doctor, laundry delivery, etc,  at our front door in under an hour.

While it’s certainly easy to step back and think, “this definitely won’t last for long!” maybe that shouldn’t be our concern. Instead, let’s just enjoy the good times!

That coupon code for a free meal delivery? Take it!

The discount on a local massage parlor or yoga studio? Take it!

The free month of access to some new streaming service? Take it!

Let the chips fall where they may as these businesses figure out how to make money, that’s not our job as consumers.



Covering streaming television has been an absolute blast.

It’s clearly the future of entertainment consumption for the next decade or so, with most television networks offering digital streaming across devices or perhaps partnering with existing streaming services to distribute content. Netflix, Hulu, Amazon, and the new Sling TV have thrived as of late (related, What is Sling TV?).

But one of the hardest things about being a cord cutter has been limited access to streaming sports online. While the NBA and MLB all having made great strides, the NFL has been dragging its feet, guarded by expensive television contracts.

Streaming the NBA online is getting easier recently though, and 2016-2017 is shaping up to be an interesting development for games, as the NBA has a lot of games that are on networks covered by streaming packages. The below guide offers ways to stream each individual NBA team:

How to Stream NBA Games Online (by Team):

ATLANTICToronto Raptors
Boston Celtics
Brooklyn Nets
Philadelphia 76ers
New York Knicks
CENTRALCleveland Cavaliers
Chicago Bulls
Milwaukee Bucks
Indiana Pacers
Detroit Pistons
SOUTHEASTAtlanta Hawks
Washington Wizards
Miami Heat
Charlotte Hornets
Orlando Magic
PACIFICPortland Trail Blazers
Oklahoma City Thunder
Utah Jazz
Denver Nuggets
Minnesota Timberwolves
SOUTHWESTGolden State Warriors
Los Angeles Clippers
Phoenix Suns
Sacramento Kings
Los Angeles Lakers
NORTHWESTHouston Rockets
San Antonio Spurs
Memphis Grizzlies
Dallas Mavericks
New Orleans Pelicans

So why is the NFL so far behind its counterparts?

The NFL has some of the most expensive and valuable television time, as mentioned above, and these networks are holding onto live sports with a death grip, knowing that it remains one of the main strongholds of cable subscriptions and broadcast advertising revenue.

ESPN has been losing subscribers by the millions, and NFL ratings have been down heavily in the past few weeks. But digital streaming of live sports continues to increase, as there is massive demand for a more modern method of consumption. We’re all on the go now, and watching games on mobile devices like our phones and tablets needs to be an option. Streaming ESPN online isn’t impossible

The MLB offers expensive packages that give specific access to your favorite team, which is a great option for a lot of people, and we do expect the price on these things to come down. The key is having the packages at least available.

The leagues that adopt the fastest to modern technology are the ones that are going to benefit the most, and there is no doubt that some are well ahead of others.

the future of tv

TL;DR – launching a new project:

For those of you who know me, you’re probably well aware that I enjoy a sarcastic comment or two, a good battle of wits, and perhaps that I have the slightest addiction to the internet. My many exploits come in random explosions of output, and for every “successful” (using the term loosely) side project, there are probably at least a half dozen left dead in its wake.

One of my most fun projects to date has been my Netflix blog that was my first major push into a targeted blog about a specific topic. I recently started to feel limited by the hyper-optimized domain name (so I have SEO roots, sue me), and while having many (at least a dozen) back and forth conversations with my buddy Jacob Klein, I have talked myself into a bit of a reboot.

I want to cover the entire “SVOD” landscape as I believe we’re staring at the future of television, a topic I find extremely fascinating. With Nielsen’s recent report that 40% of households are now subscribed to a SVOD, I can’t wait to dig in deeper on this topic as a whole, covering the entire landscape of these streaming services, from iTunes to Hulu to Amazon Instant Video, I believe the future is going to be far more modular than one monthly subscription to a major cable provider. Consumers are going to be choosing 3-5 services of specific content distributors that suit their needs and will subscribe/unsubscribe as other content offerings improve/decrease in relevance. It’s going to be an extremely competitive few years fighting for market share for these brands.

This new industry is going to be a technological revolution in the entertainment industry, and I can’t wait to cover it in its entirety. Alongside this news reporting, there will be several stealth projects on the side that will hopefully come to fruition in the coming months. More on those later.

Looking forward to this new project, hopefully you enjoy my constant spamming…. err I mean healthy promotion through social. If ever you have any direct feedback, I would absolutely love to hear it.


Random Wikipedia adventures often lead to some of the greatest, and rather pointless, informational revelations.

As an extremely curious person, I often can’t help myself from researching and discovering as much potential information about any given *thing* as possible; a tidbit of information about some random historical event, a factoid about a piece of pop culture such as a movie or song, a minor detail about something I see every day, the more information the better; I’m really annoying at parties.

For an example, just this evening I ended up on the Columbia Center’s Wikipedia page, the tallest building in Seattle that stands slightly below 1000 feet, with 76 functioning stories, and was a potential target of the attacks on 9/11, pretty well-known facts.

But what I didn’t know was that the original architect of the building was planning to make the building over 1000 feet tall had he not run into permitting issues with the FAA. Turns out with its close proximity to Sea-Tac airport, the tower was not permitted to be taller than 50 stories.



But where there’s a roadblock, there is almost always an alternative route.

Just for a clear picture, the Columbia Center sits between 4th and 5th avenue, one of the highest vertical differences between any two streets in downtown Seattle. As someone terrified of driving his wife’s manual transmission car, I absolutely 100% avoid driving in this area, as I am certain if ever challenged with attempting to get said car into first gear on these hills, I will roll straight back down the hill for several blocks until I either hit something or end up in the water.

source: Seattle by Sarah
source: Seattle by Sarah

With that in mind, there was  (perhaps still is?) a strange land use loophole that if a building includes retail access on the first floor, the architect is granted extra height in the building, allowing it to extend several floors beyond the maximum 50. So with the grade of the city offering THREE street access points on separate floors, developer Martin Selig managed to apply three individual bonuses to the Columbia Center, thus lowering the odds that anyone would be able to make a taller building in Seattle.

So I got curious.

What other real estate loopholes exist? There are quite a few.

Robert Scarano is particularly famous in, ahem, unique designs. Such as adding space for a second bedroom hidden behind a thin layer of drywall in order to conceal square footage for a variety of unsavory reasons.

Or how about in Alabama, where if you build a nuclear fallout shelter you’re given a $1000 tax deduction on your property.

Want to become an expert in navigating permitting loopholes and exemptions? Here’s an entire book dedicated to loopholes when building that exists. It almost comes across as an art form in the architectural community to attempt breaking these rules.

rob rainier 2013

I love writing.

As many of you might know, I have countless side projects where I slam on the keyboard for a variety of reasons, whether that be to rank well for Netflix and Hulu-related search terms, debating everything related to the NFL with random internet citizens, discussing marketing strategy with dozens of other folks in the industry, or spewing random thoughts on Twitter, I just enjoy words and arguments, and creativity, and thoughtfulness, and more words.

Maybe sometimes too often I ramble in non-sequitur fashion, but it brings me personal satisfaction to string my thoughts together. I don’t even pretend to be great at it, but the point is I always enjoy it.

A few months ago I realized how little I was publishing on my own blog anymore, as I had moved most of my thoughts to more lucrative endeavors. But I realized that while making money is certainly fun, nothing beats the occasional free association that comes with staring at a blank slate on a personal blog. So I challenged myself at the beginning of the year to refocus my own publishing a bit into the things I enjoy talking about most. With that in mind, it is also my own goal to publish one blog post approximately every two weeks (give or take) in my own free time.

So what will I focus on? Here is an oversimplified list of the things I enjoy the most that fit best within this goal: marketing theory, current events, my own crazy thoughts and perhaps a bit of general recapping of life experience. No strict rules, and more than anything, my intentions here are solely for my own personal growth and reflection. Translation: I don’t plan on trying to build any sort of personal brand off of this, I’m not trying to make any money or sell you anything, and I’m not trying to stand atop any soapbox.

A few notes:

  • All my old blog articles can be found here because I’m extremely disinterested in exporting and 301 redirecting it all, so I’ll just let them all expire in the old subdirectory.
  • My side projects are still alive and well.
  • A lot of the goofier stuff from my previous site is gone, but the Get Links button will always live on

Climb on,