Streaming Fruit, My Newest Blog About iTunes

The last year of running has been really fun – so fun in fact that it has inspired me to start a second blog.

This time, with I’ll be focusing my writing on iTunes related news and content, discussing new movies, TV and occasionally music that has been added to the iTunes streaming library. Over the course of the next few months you will likely see a lot of annoying tweets and shameless promotion of my newest content venture, so just a fair warning.

I’ll definitely be looking for contributors, so if you are looking to write about movies and television, please do give me a shout as I’d love to have you.

Got any ideas for another blog? I’m already thinking a few months in advance to try and figure out what might come next. Unfortunately my good buddy Luke already nabbed a Hulu blog, so I’ll have to think of something outside of that…

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Microsoft Isn’t Wrong, Your Boss is Just a Jerk

Recently the tech world has been exploding in anger over Microsoft’s newest 365 campaign and what it encourages. People have also been taking to the internet complaining about how Microsoft is misguided in it’s promotional efforts here, but I completely disagree.

Sure, it’s an absolutely terrible thing in reality; encouraging people to work around the clock, never putting their phone down, ignoring their children to respond to an email, etc… But the fact of the matter is, it’s a really effective campaign.

Microsoft isn’t marketing this product to the actual workers on display in these ads. This is directed specifically toward decision makers and folks who hold the purse strings. The people who want to squeeze every penny out of their workforce.

Think of it this way: these images plant the seed in the mind of management that, “Hey, with Office 365, there is no excuse for my team to NOT be able to do a quick bit of work late at night or during their kid’s soccer game!”

This sells.

So… sure, Microsoft might be at fault for encouraging this as a possibility and the reality of that is a nasty thought, but the campaign is simply communicating a very clear message to the people who are going to pull the trigger on “365” culture. Those people are the ones to blame.

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Two Months of Blogging About Netflix Recapped

It’s been two months running my new Netflix blog and it’s been rather fun and enjoyable thus far.

Here are some of the facts surrounding building the site:


The top three  pages (excluding the homepage):

List of Netflix Original Series : 3236 PV

Countries Where Netflix is Available : 3078 PV

The Best Action Movies on Netflix : 1519 PV

The top three referrers of traffic (not including direct):

Google : 9277 visits

Reddit : 3338 visits

Bing : 233 visits


According to Webmaster Tools, there are currently 31 separate domains referencing my site, mostly the homepage and the occasional article. The map of countries where Netflix is available has done particularly well.

What information would you like to see? I’m always  happy to share!

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Update on How to Rank Number One on Google, Guaranteed

Many of my fans and followers, the millions of you, know that I know how to rank number one on Google for anything.

Well it seems there are a few DOUBTERS out there — But I literally do not see how this is possible, as I clearly am ranking for some very powerful terms.

haters gonna hate

Go ahead… try me out… Search for the following terms and then try telling me I don’t know how to rank #1 on Google for anything:

  • Banana chalk prototype fighter grainy periwinkle horn
  • Alphabet beta plausibility gorilla cereal telephone tripping
  • Fun ripped quasar yellow nostalgic crisis zipper
  • Documentation forking heater baseball radio government mouse
  • A bird wearing a tucked in shirt

Now you can also rank number one on Google anytime you like!


Posted in Rants | 1 Response

New Content Project Launched

Just a quick FYI — I have launched a new side project that I’m really going to be focusing heavily on for the next few months.

What is it, you ask? Well… let me tell you!

I have recently launched….. The Best of Netflix

This new project of mine will be a place where I’ll be reviewing my favorite Netflix content as well as curating best of lists and opening discussion with regards to the great original content that Netflix has been continually working toward releasing.

I’ll definitely be looking for help, so if you have anything to add, by all means let me know!

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A Bird Wearing a Tucked-in Shirt

Sometimes people search the internet and do not find what they are looking for. My good friend, Ami Juel was unable to find a picture of a bird wearing a tucked in shirt so, as any good content marketer would, I CREATED that content for her!

You see, good content marketing is about creating what people want. So here you have it… A bird wearing a dress shirt. It’s rather cute, don’t you think?

bird wearing a shirt

look at that little bird wearing a shirt and tie!

Posted in Ramblings | 1 Response

Communicating on Twitter

There seems to still be a lot of confusion on how to properly communicate on Twitter.

I’m not talking about social norms or how to be a Twitter guru/rock star/enlightened individual; this is more specific than that.

Not a day goes by where I don’t see people misunderstand how to tweet directly at someone versus how to publicly reply.

Exhibit A – The Direct Tweet:

In the above example, the only people who can see those tweets are people who follow both me and the person I am tweeting at. Anyone who only follows me will not see that tweet in their public stream. They can click on my profile and see the tweet in my personal stream, but it will not stream publicly.  DO NOT CONFUSE THIS FOR BEING A PRIVATE MESSAGE!!! Many a political career has been ruined by various dick pics being sent via this method thought to be private.

If you’re sending pics of your junk, please send them only via “DM.” But even then, it’s probably best to avoid altogether.

Exhibit B – The Public Tweet:

You might be looking at example B and are thinking… “But Rob, that looks almost identical to exhibit A! What could possibly be different?”

That teeny little “.” before the @username makes all the difference in the world.

This tweet is now visible to anyone that follows me in the public stream. It doesn’t matter what symbol you choose, but the period is most common.

Common uses for this:

  • Giving someone public attention
  • Shaming someone publicly


This compliment to @stentontoledo, while always welcome, will not complete it’s intended purpose! Clearly this person wants to direct more people toward my amazing Twitter account, but alas has failed because the only people who will see that are already following both of us.

This tweet will do the trick! Note the small period that allows the tweet to stream to all of your followers who will flock like the salmon of Capistrano to my Twitter account.

Looking for some practice? Feel free to shoot some tweets my way and I will critique them rigorously.




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The VC’s Prayer

“Our investor, who art in Frisco,

Hallowed be thy funding.

Thy investment come,

Thy seed be done,

As series A as it is in B.

Give us this day, our valuation

And forgive us our bad hires

As we forgive co-founders who bail out on us,

And lead us not into early exits,

But deliver us from implosion

For thine is the Dropbox,

The Stripe, and the Airbnb,

Forever and ever,

Paul Graham”

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How to Rank #1 on Google, Guaranteed

UPDATE #2 : It appears a brilliant mind existed well before mine — Sean Revell — tip of the hat, good sir —

UPDATE : The proof is in the pudding, people:


I’m not much of a snake oil salesman, however, I figured out  a way to rank #1 on Google, guaranteed. I’m so sure of my new system that I’m not even going to charge for this excellent advice.

I have no idea who these people are, but they seem legit!

First, you’re going to need a website. Any website will do, but it will need to be yours, as studies have shown it is unlikely your website will rank in the SERPs if, in fact, you do not actually have a site.

Got one set up? Great… keep reading.

Second, you’ll need to create a new page or blog post. Make sure you don’t accidentally noindex it; that will void all the warranties and guarantees that come with this advice.

Third, type seven random words on this page, ideally with proper HTML. The key is they have to be random, no sentences, no long tail search terms, no phrases, nothing but gibberish.


  • Banana chalk prototype fighter grainy periwinkle horn
  • Alphabet beta plausibility gorilla cereal telephone tripping
  • Fun ripped quasar yellow nostalgic crisis zipper
  • Documentation forking heater baseball radio government mouse
Point a link from the homepage of your website toward this new page with the exact phrase as the hyperlink text. Once again, double check you’re not noindexing the page, or nofollowing this link.

Lastly, press my Get Links button.

I guarantee that within two weeks you will be ranking for your random phrase in the #1 position of all search engines or I will personally apologize for your misfortune on Twitter.

I’ll never understand why people think this SEO thing is so hard…

Posted in Ramblings | 24 Responses

/r/NFL has quickly become the best sports discussion forum on the web

With another NFL season coming to a close, I have to say, this was one of the best.

No, not because of the Ravens winning; a team that I’m relatively impartial toward.

No, not because the Hawks look like they’ve really formed a complete Superb Owl contending team for at least the next season or two, especially with the reincarnation of Christ as their QB.

courtesy of Grantland

And certainly nothing to do with my fantasy football performance, as I ended up at or near the cellar in every league I was in this year. Thanks a lot to a complete cluster of unpredictable run games.

So what made this season the best?

It was actually mostly due to my joining /r/NFL on reddit at the recommendation of another friend after I had complained how absolutely terrible the comments section was on most major sport sites.

At first glance it looks like your average subreddit, with minimal design and customization. However, if you spend a few minutes poking through comment threads and weekly scheduled posts, you’ll quickly realize that this is one of the best moderated and “fan-owned” forums on the web. With everyone allowed to select their team’s “flair,” it’s easy to see the flow of conversation and understand the reasoning behind what is being said.

I feel that a successful subreddit must meet a few requirements:

  • Good moderation that isn’t overbearing
  • Dedicated membership
  • A self-policing audience

/r/NFL meets all of these things and more.

A few examples:

  • Weekly trash-talk threads allow people to let it all hang out to dry. These threads are dedicated to all the comments one might harbor in a room full of family and friends while watching Sunday’s best. Eventually, they need to be dumped somewhere, and these threads allow for that to happen.
  • Weekly betting threads that are more just for shits and giggles. People bet all sorts of crazy stuff, sometimes resulting in embarrassing photos, donations to charities or renouncing your favorite team for a week. I wouldn’t risk not following through either, as it’s likely you’ll get called out in the following week.
  • Each game has it’s own thread where the conversation is focused to avoid hundreds of threads starting surrounding the same topic.
  • There is relatively little flaming between members. While little squabbles break out from time to time, they’re very rarely the focal point of any major discussions in the forum.

If you’re anywhere near as big of a football fan as me, I highly suggest you subscribe.

So until next year…. here’s a 35 minute highlight reel of the 2012 season:

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