TL;DR – launching a new project: exstreamist.com
For those of you who know me, you’re probably well aware that I enjoy a sarcastic comment or two, a good battle of wits, and perhaps that I have the slightest addiction to the internet. My many exploits come in random explosions of output, and for every “successful” (using the term loosely) side project, there are probably at least a half dozen left dead in its wake.
One of my most fun projects to date has been my Netflix blog that was my first major push into a targeted blog about a specific topic. I recently started to feel limited by the hyper-optimized domain name (so I have SEO roots, sue me), and while having many (at least a dozen) back and forth conversations with my buddy Jacob Klein, I have talked myself into a bit of a reboot.
I want to cover the entire “SVOD” landscape as I believe we’re staring at the future of television, a topic I find extremely fascinating. With Nielsen’s recent report that 40% of households are now subscribed to a SVOD, I can’t wait to dig in deeper on this topic as a whole, covering the entire landscape of these streaming services, from iTunes to Hulu to Amazon Instant Video, I believe the future is going to be far more modular than one monthly subscription to a major cable provider. Consumers are going to be choosing 3-5 services of specific content distributors that suit their needs and will subscribe/unsubscribe as other content offerings improve/decrease in relevance. It’s going to be an extremely competitive few years fighting for market share for these brands.
This new industry is going to be a technological revolution in the entertainment industry, and I can’t wait to cover it in its entirety. Alongside this news reporting, there will be several stealth projects on the side that will hopefully come to fruition in the coming months. More on those later.
Looking forward to this new project, hopefully you enjoy my constant spamming…. err I mean healthy promotion through social. If ever you have any direct feedback, I would absolutely love to hear it.